BC's Indigenous Public Post-Secondary Institute

COMM-145 - Public Relations & Communications - 3.00 Credits

COMM-145 - Public Relations & Communications - 3.00 Credits

Course Details
This course is designed to provide the student with the skills to communicate efficiently and effectively with a variety of audiences. Students will be required to solve public relations problems as individuals or in teams and will be encouraged to use critical thinking techniques. Case studies incorporating current controversial issues will be used to debate and develop resolution in ways that demonstrate professionalism and respect for equality and diversity in the workplace.
Part of the:
  • Available/Required in the following Programs:
  • Environmental Resources Technology Diploma - Year 2 Fall
  • Course offered:
  • Fall 2024 (September - December)
  • Prerequisites : Program admission/instructor permission
    Course Outline
    Instructors Qualifications: Master's degree in a related field. Bachelor's degree in a related field with experience will be considered.
    Office Hours: 1.5 per week
    Contact Hours: 45
    Student Evaluation
    Assignments 50-70%, Final 30-50%, Total 100%. Grading procedures follow NVIT policy.
    Learning Outcomes: Upon successful completion of this course students should be able to:
  • communicate efficiently and effectively to a variety of audiences;

  • solve public relations problems as individuals or in teams using critical thinking techniques;

  • resolve public relations conflict using management skills and negotiation tools;

  • describe various tools used to obtain and record public input in decision making processes;

  • communicate issues related to land use planning and operational activity;

  • demonstrate and maintain professional competence;

  • define code of ethics for resource professionals;

  • demonstrate responsible, competent and accountable work ethic;

  • demonstrate support for equality and diversity in the workplace;

  • apply problem solving techniques;

  • demonstrate effective listening skills in conflict resolution; and

  • participate in a case study debate on a current controversial issue.
  • Text and Materials: Jacobson, S.K. Communication Skills For Conservation Professionals. Current edition. Washington, D.C. Island Press.
    Other Resources:
    Transfer Credits: For more information visit: www.bctransferguide.ca
    Other Information:
    Current Course Offerings:
    DaysTimeStart DateEnd Date
    W9:00AM - 12:00PM04 Sep 202418 Dec 2024