IBUS-210 - Relational Marketing - 3.00 Credits
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Course Details
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This course introduces learners to the principles and practices of relational marketing by emphasizing trust, reciprocity, and the creation of shared values among all stakeholders. Grounded in traditional learning and relational approaches, the course demonstrates how marketing can be a tool to build meaningful, long-term relationships rooted in respect, empathy, and Community priorities. Learners will examine the differences between transactional and relational models, exploring how cultural and Community contexts shape ethical and effective marketing practices.
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Part of the:BUSINESS Department
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Available/Required in the following Programs:Indigenous Business Diploma - Diploma Completion Plan
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Course Outline
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Instructors Qualifications:
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Office Hours:
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Contact Hours:
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45
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Student Evaluation
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Learning Outcomes:
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Text and Materials:
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Other Resources:
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Transfer Credits:
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Other Information:
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